Chapter Five: A look on the Outside
Note: we went through this process on a personal level in Chapter One, Now It’s time to look outside and see how our Business Idea will work.
Here you will find out the best strategy to move forward in your business. You will learn where you have your greatest strengths, an where you can partner or joint venture. It will give you a basis on how to strategize your marketing, advertising and promotion (MAP)
Business development SWOT
• "Strengths,
• Weaknesses,
• Opportunities,
• & Threats"
Simply wanting to be in your business is not enough. It is important to know yourself, and your strengths, weaknesses, opportunities and threats.
You can use this four square format for many things, but for now we are going to look at it individually.
Take a piece of paper and make four squares, and from left to right, label;
Strengths, Weaknesses, Opportunities, & Threats.
(The Book has this template)
Inside the boxes put everything you can think of each heading. This will help you to define where you are strong, and where you are not strong (where you could ask for help) and then you can see the opportunities, and the possible competition, or where you may need more help.
Now let’s look at your Strengths
1. My strengths are (write down as many as you can in 60 seconds (time yourself)
1.___________________________________
2.___________________________________
3.___________________________________
4.___________________________________
5.___________________________________
6.___________________________________
7.___________________________________
8.___________________________________
9.___________________________________
10.___________________________________
Weaknesses (Lack of Strengths)
2. Areas I need assistance in__________________
(write down as many as you can in 60 seconds (time yourself)
1.___________________________________
2.___________________________________
3.___________________________________
4.___________________________________
5.___________________________________
Organize my data base of clients, friends, and acquaintances.
Are you computer savvy?
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
If not, do you know someone who is?
_______________________________________________________
_______________________________________________________
_______________________________________________________
Email lists, Outlook, Social Media; Linked- in, Facebook, Google+
Developing email lists; Aweber, constant contact, mail chimp…
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Opportunities (Resources available, something unique about me or my business)
1.___________________________________
2.___________________________________
3.___________________________________
4.___________________________________
5.___________________________________
6.___________________________________
7.___________________________________
8.___________________________________
9.___________________________________
10.___________________________________
Threats (could be competition, something holding you back, lack or resources, your inner voice?)
1.___________________________________
2.___________________________________
3.___________________________________
4.___________________________________
5.___________________________________
6.___________________________________
7.___________________________________
8.___________________________________
9.___________________________________
10.___________________________________
This is an area where you may want to seek additional help, assistance, joint venture etc
Can you think of some people who can help you or be of service to you now?
Seek out the Masters!
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Knowing who your Ideal Client is will catapult you into success
My Ideal Client
By Answering these four questions you will gain clarity!
Step One:
Describe! The Qualities, Attributes, Characteristics, of My Perfect Client (That are specifically perfect for you!)
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
Step Two:
Identify! What make me and my perfect client resonate?
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
Step Three: Specify!
What would you want your perfect client to expect from you?
_____________________________________________________
____________________________________________________
_____________________________________________________
_____________________________________________________
____________________________________________________
_____________________________________________________
Step Four: 'Claim It! Who do you get to be when you attract the perfect client? State your title!
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
Notes: (Journal)
You may purchase my book or any chapter.. This is a Workbook to be used over and over again! Happy Success
Chapter Only $9.95 / chapter
Special Kindle Version (not recommended... this is a workbook)